It's Beginning to Look Like Christmas ...
The catalog company that I work for sells many personalized items. For example, Treat Bags for Halloween. We sold out of them about a week and a half ago. The company transferred stock from the retail store inventory, so now we'll have two of the three styles for a couple of days.
The newest catalog was delivered about a week ago. It has a Halloween cover, but starting around page seven are some Christmas items ~ the ever-popular personalized quilted Christmas stockings!!
On Monday I was told that we sold over 800 Xmas stockings over the weekend. Then a supervisor said "oh, that was just one day's total!!" All week about every third call that I got indeed included at least one stocking, many have more than one stocking in the order.
So, now when people call in their orders, I jokingly say, "and nothing for Christmas?" People laugh and say that they're not ready for that yet. Then I tell them that we sold over 800 last weekend. Sometimes they'll talk about how crazy that is (and I'll agree with them) but others will take it more seriously - "You're kidding! Ohmigosh, maybe I should think about this ..."
Well, to be honest, it does help my RPC (revenue per call). Normally I don't think about trying to push the RPC. If customers want to hear about phone specials, then fine, but I certainly understand if they don't and I don't push. I'm not going to get fired over a low RPC. I'm a polite and helpful sales associate and many of my customers tell me so.
But I have to admit that after the first customer reacted to my "800" story and bought a stocking that I have continued with it. Is that bad? After all, not everyone buys. No one is forced into buying them. Part of my thinks it's funny. Part of me is feeling a tad naughty.
I had another take on this "story" today. A woman called to get a Treat Bag for her son. I asked if she had thought ahead to Xmas. She had not. I told her my little "we sold so many..." story. She said that she really wasn't thinking about stockings and such yet (ah, a practical woman...) but then she said that her son's birthday was coming up, would I mind letting her flip thru the catalog.
Well, of course not.
Then she found the train bedding. Ordered a full/queen size quilt and two matching shams for her son who will be three in December. So a $25 order became a $235 order. I can just hear my supervisor now "... now THAT's the way to increase sales!!!"
Okay, now I AM feeling evil ....
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